Four phases.
One discipline.
Every engagement runs through the same four-phase methodology, calibrated to your cluster, your competitor backlink graph, and your publication-tier mix.
Audit & backlink graph
A senior strategist audits your top 3–5 competitors' editorial backlinks, maps the clusters where you're outranked despite a better product, and ships a written one-page brief. Free, no commitment to continue.
- → Competitor backlink graph
- → Cluster prioritisation
- → Anchor brief
- → Publication-tier shortlist
Editor outreach & pitch
A senior outreach editor hand-pitches the agreed publications. Every pitch addressed by name, referencing the editor's recent posts, anchored to the audit cluster. Reply rates: 18–24% inbound, well above industry mean.
- → Hand-written pitches
- → Editor-first vetting (9-step)
- → Topical-fit screening
- → 0 templates, 0 mail-merge
Editorial production
A working editor writes the 1,200–2,000-word feature. Two rounds of editorial review (writer + senior editor) before submission. We don't spin, we don't AI-template, and we don't paraphrase from the brief.
- → 1,200–2,000-word features
- → 2-round editorial review
- → Anchor sculpting
- → Source-cited (min. 3 per piece)
Indexation & evidence
QA hand-checks every placement before delivery, dofollow attribute, anchor placement, indexability, removed-link monitoring. Evidence pack ships within 24h: screenshots, anchor map, DR snapshot, indexation timestamp, live URL.
- → QA hand-check (every placement)
- → Per-placement evidence pack
- → Live dashboard
- → 90-day removal monitoring
What's under the hood.
Best-in-class commercial tooling, plus an internal proprietary outreach + reporting layer built over 8 years.
Competitor backlink graphs, cluster mapping, DR + traffic estimation.
1,400+ active editor contacts; reply tracking; never-mail-merge guarantees.
Per-placement evidence packaging, indexation monitoring, real-time dashboard.
What you actually see.
Free 30-min strategy call · written competitor backlink audit · cluster prioritisation · publication-tier shortlist
First batch of hand-pitched outreach · live dashboard goes online · weekly Slack standup with strategist
Editor approvals coming back · first features in writing · second batch of outreach · cluster-2 brief drafted
First 4–8 placements live + indexed · evidence packs delivered · monthly review call · month-2 cluster locked